Course curriculum

  • 1
    Crochetpreneur Business Academy [START HERE]
    • Welcome to CBA [READ THIS FIRST]
    • Traits of our MOST SUCCESSFUL STUDENTS
    • Access your LESSONS
    • Access your BONUS CONTENT
    • Join our EXCLUSIVE FACEBOOK GROUP
    • Connect with MONTHLY CALLS & CHATS
    • Supplemental learning with MONTHLY THEMES, EXPERTS & CHALLENGES
    • Improve Productivity with Co-working Sessions
    • Create momentum with the CBA Business Retreat
    • Easy Ways to Make $30 TODAY
    • Questions? Reach out to CBA SUPPORT TEAM
  • 2
    Module 1: Prepare for Success
    • M1.0 OVERVIEW
    • M1.1: THE SUCCESS MINDEST
    • Affirmations
    • Mindest Printables
    • M1.2: PRACTICE PRODUCTIVITY
    • Prepare to be Productive
    • Find Your Method for Productivity
    • BONUS: CBA Discount on the Crochetpreneur® Productivity Planner
  • 3
    Module 2: Clarify Your Direction
    • M2.0 OVERVIEW
    • M2.1: A VISION FOR YOUR BUSINESS
    • M2.2: CLARIFY YOUR CEO IDENTITY
    • Your Core Values
    • Craft Your Business Value Statement
    • Turn Your Defense Mechanisms into a Positive
    • Know Your Weaknesses, but Capitalize on Your Strengths
    • Discover Your Unique Selling Position (USP)
    • M2.3: CLARIFY YOUR MARKET
    • A Cautionary Tale (or Tail...whatever)
    • 4 Reasons Product Before People Doesn't Work
    • People > Products = Profits
    • Why Define THE ONE
    • Who Your Ideal Customer is NOT
    • Start with a Dream Customer
    • The 4 Gs and Where You Fit In
    • Get the Interview
    • Addressing Objections
    • Meet Your Avatar
    • Module 2.4 PICK YOUR PATH
    • CBA Success Path Opportunities
    • Name Your Niche
    • M2.5: DEVELOP YOUR OFFER
    • Your Product or Service Ladder
    • Get the Pricing Right (PRODUCERS)
    • Get the Pricing Right (DESIGNERS)
    • M2.6 CREATE YOUR BRAND
    • Choosing a Business Name
    • Develop a Brand that Attracts Your Target Customer
    • Create Your Brand Board
    • Your Elevator Pitch
  • 4
    Module 3: Legitimize Your Business
    • M3.0: OVERVIEW
    • M3.1: FIND HELP at the SBA
    • M3.2: GET YOUR TAX ID NUMBER
    • M3.3: REGISTER REGIONALLY
    • M3.4: REGISTER LOCALLY
    • M3.5: BUSINESS BANKING
    • M3.6: YOUR POST OFFICE BOX
  • 5
    Module 4: Establish Your Presence
    • M4.0: OVERVIEW
    • M4.1: YOUR OWN WEBSITE
    • Building a Wordpress Site
    • Building a Squarespace Site
    • Building a Self-Hosted Shop
    • M4.2: YOUR EMAIL LIST
    • MailChimp
    • MailerLite
    • M4.3: YOUR SOCIAL MEDIA
    • Facebook Page
    • Instagram Account
    • M4.4: YOUR YOUTUBE CHANNEL
    • M4.5: YOUR PINTEREST ACCOUNT
    • Create Your Account
    • Create Your Boards
    • Join Tailwind
    • M4.6: OTHER ONLINE SHOP(s)
    • Create Your Etsy Shop
    • Create Your Ravelry Shop
    • Create Your Facebook Manager & Shop
    • Set Up Instagram Shopping
    • M4.7: YOUR OFFLINE PRESENCE
    • Selling on Consignment
  • 6
    Module 5: Attract Your Tribe
    • M5.0: OVERVIEW
    • M5.1: SHARE CONTENT
    • Your PHYSICAL PRODUCT LINE
    • BONUS: Plan Your Holiday Product Line
    • Your DIGITAL PRODUCT LINE
    • Pattern Launch WORKFLOW
    • Share Content for YOUR BLOG
    • Blog Post WORKFLOW
    • BONUS: Blog Stats Tracker and Custom Analytics Dashboard
    • Share Content on Social Media
    • 5.2: GROW YOUR EMAIL LIST
    • Create Your Opt-in and Tripwire
    • Set Up Your Welcome Sequence
    • Set Up Your Tripwire Sales Page
    • Create Opt-in Form and Link to Tripwire
    • Create a PopUp and Link to Tripwire
    • Add Subscribe Forms to Social Media Accounts
    • M5.3: MARKETING and DRIVING TRAFFIC
    • Marketing and Your Blog/Website
    • Marketing and Your Email List
    • Marketing and Social Media
    • Marketing on Pinterest with Tailwind
    • M5.3e: Plan Your Advertising Budget/Ads
  • 7
    Module 6: Nurture Your Tribe
    • M6.0: OVERVIEW
    • M6.1: NURTURE YOUR PEOPLE
    • Your Weekly Newsletter
    • Harness the Power of Video
    • Grow Your Community with a Facebook Group
  • 8
    Module 7: Diversify Your Income
    • M7.2 Affiliate Marketing Basics
    • Affiliate Marketing (LEGAL STUFF)
    • How to Add Affiliate Disclosures
    • How to Add NOFOLLOW Links to Blog Posts
    • List of Affiliate Programs
    • How to add Opt Out Automation to Affiliate Campaigns
  • 9
    Next steps
    • Congrats! Here's what's next...