Course curriculum
-
1
Phase 1: Claim Your Vision
- Welcome to the Journey
-
2
M1: Prepare for Success
- Welcome to Module 1
-
3
The Success Mindset
- THE SUCCESS MINDSET
- Affirmations
- Mindset Printables
-
4
Practice Productivity
- PRACTICE PRODUCTIVITY
- Prepare to be Productive
- Find Your Method for Productivity
- BONUS: Productivity Planner Free
-
5
M2: Clarify Your Direction
- Welcome to Module 2
-
6
A Vision for Your Business
- A VISION FOR YOUR BUSINESS
-
7
Clarify Your CEO Identity
- CLARIFY YOUR CEO IDENTITY
- Your Core Values
- Craft Your Business Value Statement
- Turn Your Defense Mechanisms into a Positive
- Know Your Weaknesses, but Capitalize on Your Strengths
- Discover Your Unique Selling Position (USP)
-
8
Clarify Your Market
- CLARIFY YOUR MARKET
- A Cautionary Tale (or Tail ... Whatever)
- Reasons Product Before People Doesn't Work
- People > Products = Profits
- Why Define THE ONE
- Who Your Ideal Customer is NOT
- Start with a Dream Customer
- The 4 Gs and Where You Fit In
- Get the Interview
- Addressing Objections
- Meet Your Avatar
-
9
Pick Your Path
- PICK YOUR PATH
- CBA Success Path Opportunities
- Name Your Niche
-
10
Develop Your Offer
- DEVELOP YOUR OFFER
- Your Product or Service Ladder
- Get the Pricing Right for Producers
- Get the Pricing Right for Designers
-
11
Birth Your Brand
- BIRTH YOUR BRAND
- Choosing a Business Name
- Branding that Attracts Your Target Customer
- Create Your Brand Board
- Your Elevator Pitch
-
12
M3.0: Legitimize Your Business
- Welcome to Module 3
-
13
Find Help at the SBA
- FIND HELP at the SBA
-
14
Get Your Tax ID Number
- GET YOUR TAX ID NUMBER
-
15
Register Regionally
- REGISTER REGIONALLY
-
16
Register Locally
- REGISTER LOCALLY
-
17
Business Banking
- BUSINESS BANKING
-
18
Your PO Box
- YOUR POST OFFICE BOX