Crochetpreneur Business Academy v2.0

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Course curriculum

1. Welcome to CBA
2. New Member Checklist - Where Do I Start?
3. New Member Workbook
4. This Month's CBA Calls - Ask Anything, Networking, Planning Sessions
5. Help - Service, Credit Card Payments, and Cancellations
6. Ask for Help - Q&A Questions, Hot Seat Features, 1:1 Coaching Session
1. To be a Successful CBAer
2. Finances Tracker - Income and Expense Bookkeeping
3. Business Stats Tracker
4. How to Solve Problems
1. What it Means to be a Crochet CEO
2. From Self-Doubt to CEO — Identifying and Replacing Limiting Beliefs
3. Overcoming Perfectionism + Imposter Syndrome
4. Cultivating Mental Toughness and Resilience
5. Finding Your Motivation and Clarifying Your Why
6. Reframing Fear and Embracing Decision-Making
1. Mapping Your Business Vision
2. Clarify Your Core Values and Immutable Laws
3. Define Your Business Model (Products, Patterns, and/or Services)
4. Choose Your Success Metrics (Beyond Just Money)
5. Identify Strengths, Weaknesses & Defense Mechanisms
6. Productivity Practices and Time Management
7. BONUS: Productivity Planner Free
1. Why You Must Start with the One
2. Building Your Ideal Customer Avatar
3. Identifying Customer Pain Points and Desires
4. Crafting Your Unique Value Proposition (UVP)
5. Researching and Validating Your Niche
6. Clarifying Your Message for Connection and Conversion
1. What is a Brand? And Why It Matters More Than You Think
2. Choosing a Business Name that Sticks (and Sells)
3. Crafting Your Brand Vision
4. Visual Branding Essentials: Fonts, Colors, Logos, Brand Board
5. Discovering and Practicing Your Brand Voice
1. What It Means to Be Legit: Business Structure 101
2. Legal To-Dos: EIN, Sales Tax, Business Registration
3. Financial Foundations: Separate Banking, Tracking, & Bookkeeping
4. Protecting Your Business Name
5. Setting Up Your Business Systems (Email, Storage, Tools)
6. Product Safety and Insurance
1. Website vs. Shop vs. Social: What You Really Need First
2. Website Must-Haves for Product Sellers and Designers
3. Opening Your Online Shop
4. Creating Your Email List & Welcome Sequence
5. Setting Up Your Social Media for Discovery
1. Planning a Cohesive Product Line
2. Intentional Profits: Time, Materials, Pricing
3. Launching Your Product with a Plan
4. Refining and Scaling a Best-Seller
1. Understanding the Buyers Journey
2. Content Pillars and Planning for Consistency
3. Social Media Strategy for Makers
4. Email Marketing 101: Build, Nurture, Sell
5. Pinterest, YouTube, and Blog: Where to Show Up and Why
6. Creating a Simple Monthly Marketing Plan
1. Mapping the Customer Experience
2. Creating an Unboxing & Delivery Experience
3. Handling Issues and Refunds with Grace
4. Gathering & Using Customer Feedback
5. Creating a Community Around Your Brand
1. Advanced Growth Strategies: Diversification
2. Affiliate Marketing for Makers
3. Earn with Ads and Sponsorships
4. Host Strategic Events for Growth and Visibility: Blog Hops, Summits, Crochet-Alongs (CALs), and Pop-Ups
5. Build Long-Term Offers and Communities: Memberships and Collectors Clubs
6. Map Your Next Growth Step
1. How to Know When You're Ready to Scale
2. SOPs: Document Once, Use Forever
3. Systems and Automations That Save Time
4. Hiring Support (Contract Crocheters, VAs, Tech Help)
5. Setting and Tracking KPIs
6. Creating a Scalable Strategy for Long-Term Growth
1. [Planning] Mastering 12-Week Planning
2. [Planning] The Best Year Yet with Pam Grice
3. [Planning] 2026 Annual Planning Session
4. [Planning] Q2 2026 Planning Session
5. [Planning] Q3 2026 Planning Session
1. The Basics of Blogging for Makers (Blogging Action Plan)
2. Etsy Bootcamp (Link to Course)
3. Hobbypreneur to Crochet CEO Challenge (Workbooks included)
4. Holiday Prep Workshop (Link to Course)
5. Mastering Craft Fairs (Pricing, Inventory, Craft Fair Planner, and Suggested Resources)
6. My First Design: Crochet Pattern Writing Course (Designer Sketch Notes and More)
7. Product Line University (Product Ladder Worksheet, Pricing, Launch Plans)
8. Yarn Biz Blueprint (Process Flow and Tech Stack)
1. [Attract] Owning Your Unique Selling Position with Deltra Perryman
2. [Attract] How to Stand Out in a Crowd and get Visible with Pam Grice
3. [Branding] Branding and Graphic Design with Kara Fidd from Simplifying DIY Design
4. [Branding] Canva Hacks with Pam Grice
5. [Branding] How to Navigate a Rebrand with Bella Tonski
6. [Branding] Becoming the Face of Your Brand with Melissa Fisher
7. [CEO Life] Become a Confident #CrochetBoss with Courtney Whitehead
8. [CEO Life] Routines for Wellness with Pam Grice
9. [CEO Life] Abundance Mindset with Alison Reeves
10. [CEO Life] CGOAs Professional Development Program with Lindsey Stephens
11. [CEO Life] How You Show Up in Your Business with Teri and Pam
12. [CEO LIfe] Leading with Love with Dr. Ros
13. [CEO LIfe] Being an Introvert Entrepreneur with Tara Reid
14. [CEO Life] Somatics: Taking Care of the Crocheter's Body with Beth Elliott
15. [CEO Life] Self-Coaching with Pam Grice
16. [Diversify] Publishing with Magazines with Kati Brown
17. [Diversify] Make Money out of Thin Air with Pam Grice
18. [Diversify] Multiple Streams of Income with Michelle Ferguson
19. [Diversify] Partnering with Brands and Sponsors with Gwen Bautista
20. [Diversify] Getting Your Patterns Traditionally Published with Bonnie Barker
21. [Diversify] How to List an Ebook on Ravelry with Polly Plum
22. [Diversify] Memberships with Tonya Bush
23. [Diversify] Selling Merch with Rebekah Haas
24. [Diversify] Book Publishing 101 with Mary Beth Temple
25. [Diversify] Affiliate Marketing Campaigns with Pam Grice
26. [Diversify] Grow Your Business with Collaborations with Tamara Kelly
27. [Diversify] Host a Crochet Along with Christine Naugle
28. [Experience] Grow a Facebook Group with Elizabeth Henson
29. [Experience] Growing Your Community with Lee Sartori
30. [Experience] Grow Your Club of Super Fans with Pam Grice
31. [Experience] Grow Your Handmade Business Through Packaging with Julia Anastasi
32. [Finances]Healthy Bookkeeping Practices with Paper + Spark
33. [Foundations] Virtual Vision Boarding with Pam Grice
34. [Foundations] Use Your Personality to Create a Business You Love with Karen Bemmes
35. [Foundations] Introduction to Teaching Crochet Online with Marie Segares
36. [Foundations] Personality and Business with Karen Bemmes
37. [Marketing] Fill Your Funnel with Pinterest - Jennifer Priest
38. [Marketing] Many Chat Marketing with Pam Grice
39. [Marketing] Emails Beyond the Sales with Pam Grice
40. [Marketing] How to Create an Opt-in Using Canva with Kara Fidd
41. [Marketing] Pinterest and Selling in the DMs with Jennifer Priest
42. [Marketing] Social Media with Lee Sartori from Coco Crochet Lee
43. [Marketing] Funnel Mapping with Pam Grice
44. [Marketing] Crafting Compelling Social Media Posts
45. [Marketing] Create a Year's Worth of Content Quickly with Adrienne Dyer
46. [Marketing] How to Run a Successful Video Podcast on YouTube – Alysha Littlejohn
47. [Marketing] Inclusive Marketing Strategies with Sedroula Maruska
48. [Marketing] Marketing with Kayla Fujinaka
49. [Marketing] Pinterest with Julie Oxedine
50. [Marketing] Product Photography with Amy Eaton
51. [Marketing] Quick Strategies for Short-form Video Creation
52. [Marketing] Scheduling Social Media Posts
53. [Marketing] Put the Hook Down and Start a Niche Blog - Kim Anderson
54. [Marketing] Blog Content Optimization with Kim Anderson
55. [Presence] DMARC Email Changes with Sprucely Designed
56. [Presence] Selling and Setting up an Affiliate Program with Thrivecart with Pam Grice
57. [Presence] Your Blog SEO with Richard Wilkinson
58. [Presence] Custom Facebook Group Cover Image with Pam Grice
59. [Presence] All About Ravelry with Marie Segares
60. [Presence] Etsy SEO with Michelle Pontvert
61. [Presence] Beginning SEO for Your Blog with Tonya Bush
62. [Presence] Core Web Vitals/Wordpress and Blogging with Grayson Bell
63. [Presence] Grayson Bell on Blogging with Occasio
64. [Products] Pricing Your Knits: Are Your Selling Yourself Short? with Chantal Miyagishima
65. [Products] Marketing Your High-end Fashions with Thomas Hamilton
66. [Products] Get Your Makes into the Hands of Celebrities with The Artisan Group
67. [Products] Marketing Your Crochet Product with Karen Viloria-Miguel
68. [Products] How Designers can Turn Free Patterns into Sales with Kati Brown
69. [Products] Why Designers Need Tech Editing for Crochet Patterns: Emily Reiter of Fiat Fiber Arts
70. [Products] Ensuring Your Pattern is the Best it can Be with Kristine Mullen
71. [Scaling] Delegation Strategies and Working with a VA with Teri Houghton
72. [Scaling] Facebook Ads with Genevieve Rachal
73. [Scaling] Hiring or Becoming a Virtual Assistant (VA) with Teri Houghton
74. [Scaling] VA: Hiring Help to Grow Your Business with Sierra Fontaine
75. [Scaling] Elevator Chart - When and How to Delegate Tasks with Pam Grice
76. [Set Up] Bookkeeping and Finances with Nancy Smyth of the YarnyBookkeeper
77. [Set Up] Spring Cleaning Your Business Storage and Systems with Lisa Fox
78. [Set Up] Legal Questions: Andrea Vetter of Vetted by Andrea
79. [Set Up] Protecting Your Business with Trademarks with Joey Vitale / Indie Law
80. [Set Up] Using Trello to Stay Organized with Lisa Fox of Green Fox Farms

About this course

$497.00 first payment, $297.00 / year onwards
165 lessons
34.5 hours of video content

Crochetpreneur Business Academy v2.0

Course curriculum

Start Here!

Phase 0 - Foundations

Phase 1 - Module 1: CEO Mindset & Identity (CEO Life)

Phase 1 - Module 2: Clarify Your Business Direction (Foundations)

Phase 2 - Module 3: Define & Attract Your Ideal Customer (Attract)

Phase 2 - Module 4: Build a Brand That Resonates (Branding)

Phase 3 - Module 5: Business Setup Essentials (Set Up)

Phase 3 - Module 6: Establish Your Online Presence (Presence)

Phase 3 - Module 7: Develop & Launch Your Product Line (Products)

Phase 4 - Module 8: Marketing That Converts (Marketing)

Phase 4 - Module 9: Serve & Retain with Excellence (Experience)

Phase 4 - Module 10: Expand and Diversify (Diversify)

Phase 5 - Module 11: Simplify, Automate, Scale (Scaling)

Quarterly Planning (Planning)

BONUS Courses

Group Coaching Calls with Pam and Guests

About this course