2: Build Your Business

Course curriculum

1. Build with Confidence
1. Welcome to Module 4
1. YOUR OWN WEBSITE
2. Building a Wordpress Site
3. Building a Squarespace Site
4. Self-Hosted Shop
1. YOUR EMAIL LIST
2. MailChimp
3. MailerLite
1. YOUR SOCIAL MEDIA ACCOUNTS
2. Facebook Page
3. Instagram Account
1. YOUR YOUTUBE CHANNEL
1. YOUR PINTEREST ACCOUNT
2. Create Your Account
3. Create Your Boards
4. Join Tailwind
1. YOUR ONLINE SHOP(s)
2. Create Your Etsy Shop
3. Create Your Ravelry Shop
1. YOUR OFFLINE PRESENCE
2. Selling on Consignment
3. Selling at Craft Fairs
1. Welcome to Module 5
1. SHARE CONTENT
2. Your PHYSICAL PRODUCT LINE
3. BONUS: Plan Your Holiday Product Line
4. Your PATTERN PRODUCT LINE
5. Share Content for YOUR BLOG
6. Share Content on Social Media
1. GROW YOUR EMAIL LIST
2. Create Your Opt-in and Tripwire
3. Set Up Your Welcome Sequence
4. Set Up Your Tripwire Sales Page
5. Create a PopUp and Link to Tripwire
6. Add Subscribe Forms to Social Media Accounts
1. MARKET & DRIVE TRAFFIC
2. Marketing and Your Blog/Website
3. Marketing and Your Email List
4. Marketing and Social Media
5. Marketing on Pinterest with Tailwind
6. Plan Your Advertising Budget/Ads
1. Welcome to Module 6
2. Nuture Your List/Your Weekly Newsletter
1. NURTURE YOUR CUSTOMERS
2. Start a Facebook Group
1. NURTURE YOUR FOLLOWERS
2. Harness the Power of Video
1. NURTURE YOUR LIST
2. Your Weekly Newsletter
3. Set Up an Automated Newsletter
1. NURTURE YOUR NETWORK
2. Choosing Themes for Crochet Roundups