Course curriculum

  • 1
    Phase 2: Build Your Business
    • Build with Confidence
  • 2
    M4: Establish Your Presence
    • Welcome to Module 4
  • 3
    Your Own Website
    • YOUR OWN WEBSITE
    • Building a Wordpress Site
    • Building a Squarespace Site
    • Self-Hosted Shop
  • 4
    Your Email List
    • YOUR EMAIL LIST
    • MailChimp
    • MailerLite
  • 5
    Your Social Media Accounts
    • YOUR SOCIAL MEDIA ACCOUNTS
    • Facebook Page
    • Instagram Account
  • 6
    Your YouTube Channel
    • YOUR YOUTUBE CHANNEL
  • 7
    Your Pinterest Account
    • YOUR PINTEREST ACCOUNT
    • Create Your Account
    • Create Your Boards
    • Join Tailwind
  • 8
    Other Online Shops
    • YOUR ONLINE SHOP(s)
    • Create Your Etsy Shop
    • Create Your Ravelry Shop
  • 9
    Your Offline Presence
    • YOUR OFFLINE PRESENCE
    • Selling on Consignment
    • Selling at Craft Fairs
  • 10
    M5: Attract Your People
    • Welcome to Module 5
  • 11
    Share Content
    • SHARE CONTENT
    • Your PHYSICAL PRODUCT LINE
    • BONUS: Plan Your Holiday Product Line
    • Your PATTERN PRODUCT LINE
    • Share Content for YOUR BLOG
    • Share Content on Social Media
  • 12
    Grow Your List
    • GROW YOUR EMAIL LIST
    • Create Your Opt-in and Tripwire
    • Set Up Your Welcome Sequence
    • Set Up Your Tripwire Sales Page
    • Create a PopUp and Link to Tripwire
    • Add Subscribe Forms to Social Media Accounts
  • 13
    Marketing and Driving Traffic
    • MARKET & DRIVE TRAFFIC
    • Marketing and Your Blog/Website
    • Marketing and Your Email List
    • Marketing and Social Media
    • Marketing on Pinterest with Tailwind
    • Plan Your Advertising Budget/Ads
  • 14
    M6: Nurture Your People
    • Welcome to Module 6
    • Nuture Your List/Your Weekly Newsletter
  • 15
    Nurture Your Customers
    • NURTURE YOUR CUSTOMERS
    • Start a Facebook Group
  • 16
    Nurture Your Followers
    • NURTURE YOUR FOLLOWERS
    • Harness the Power of Video
  • 17
    Nurture Your List
    • NURTURE YOUR LIST
    • Your Weekly Newsletter
    • Set Up an Automated Newsletter
  • 18
    Nurture Your Network
    • NURTURE YOUR NETWORK
    • Choosing Themes for Crochet Roundups